One of the UK's oldest family-run, independent jewellers: synonymous with quality, expertise and service.
Founded in 1804, Beards is one of the UK’s oldest family-run and independent jewellers. With a cornerstone location on Cheltenham’s prestigious Promenade, as well as Mayfair’s Old Bond Street, Beards is synonymous with quality, expertise, and service. Nestled above its Cheltenham store in the town centre, the beating heart of Beards is the warren of rooms that form the in-house watch and jewellery workshops. Here, traditional age-old techniques meet with cutting edge technology and design to offer limitless possibilities without compromising quality. Beards offers six generations of unparalleled jewellery craftsmanship and horology knowledge. Each piece of jewellery that leaves with customers has passed through the hands of masterfully skilled artisans.